Everyone on our team is a specialist with Fortune 500 and Big Brand experience. And collectively, we have worked with literally thousands of established brands and start-ups. One of the things that ALL the successful brands have in common is what is known in Silicon Valley as “Grit”. Starting a business is one of the hardest things anyone can do, and being able to persevere through adversity – with whatever resources you have available, no matter how limited – is AS important, if not MORE important than a great idea.
This is why we practice “Evolutionary Branding”. What this means is that – big or small – we like to be very mindful of your budget. We break the branding process down into 7 affordable “Sprints”. Then before we start a project, we assess your organization and your budget/resources and pick the best combination of these sprints for maximum impact.
Of course, doing ALL of the 7 sprints is the very best recipe, but many of our clients are startups, small businesses or nonprofits, so we choose an order and combination of sprints that will have the most impact for the least amount of money.
Now if resources permit you don’t have to stick with just one sprint either. If a client of ours wants to explore one step in more depth we often do several expanded sprints until get it just right.