We believe that there is an important step that many Digital Marketing Agencies are skipping.
We hear them saying “We track impressions and clicks. We track new accounts and balances.”
But there’s a problem!
You were promised a flood of leads but all you’re seeing is a tsunami of your money gushing out the door.
You’re lining the pockets of a Digital Marketing Agencies and they keep getting it wrong.
Take David’s story. He’s the Principal in a law firm that specialises in corporate law.
He’s paying thousands of $$$$ a month to bring in new leads.
All David keeps hearing is “We track impressions and clicks. We track reach and frequency. It’s just going to take more time.”
It’s frustrating, to say the least and at this point, Dave started to ask himself:
“What am I missing?”
You might be worried about using your time and money wisely. Not knowing how to create or run marketing campaigns can lead to wasting both of those precious resources. This is a crucial risk that can make or break your business as you attempt to grow from a sapling into a forest.
Perhaps you have launched a marketing campaign in the past, but it didn’t achieve the results you were looking for because you weren’t able to track it and optimize properly. Not knowing how to track your campaign’s performance so that you can get a sense of what’s working and what’s not can be a slippery slope to the failure of any campaign. For example, if you want to know which lead source is directly responsible for the most sales, without adequate strategy for tracking you’ll just have to guess.
There’s a missng link!
The lifeblood of every local business is leads, well it’s actually customers, but it starts with leads! In an attempt to generate more leads, you can throw a lot of money at a lot of things these days – online ads, social media, radio, and the next new thing that the internet comes up with.
Thing is, most Digital Agencies forget that Lead Quality Matters.
Let me ask you…
Are you generatig qualified leads to feed your hungry business and sales teams?
Do you have powerful marketing strategies that generate qualified leads and nurture sales opportunities?
Are you seeing continual improvement in the outcomes from your investment in marketing?
Are you building qualified lead acquisition programs that use objective reporting and transparent analytics?
Does your current marketing focus on the following metrics?
Volume isn’t the goal. Quality is everything.
So how do you do this?
Given the complexity of today’s buyer journey and the flood of information vying for people’s attention, no single strategy or tactic will be enough to effectively drive quality leads and conversions. You need a blend of techniques, carefully considered and expertly employed.
Plenty of smart business owners start out thinking they have a strategy when, in fact, they only have a tactic or goal. Focusing on one goal or one particular tactic is not as effective as working on the strategy as a whole.
“To become the market leader is not a strategy – it’s an objective. To serve our customers with honor and dignity is not a strategy – it’s mission. To double the number of new customers is not a strategy – it’s a goal. Goals and missions and objectives are nice, but how you plan to achieve them – otherwise known as strategy… is the surest route to victory.”
Here’s the missng link!
We act as an agency partner, aligning digital strategy with execution, while delivering against critical service pillars for the digital space design, marketing & technology, ensuring we are converting and nurturing leads to opportunities.
Strategy and Execution for Qualified Lead Generation
Lead generation marketing solutions designed to convert customers, engage existing ones and build brand value.
Isn’t it time you had a lead generating strategy executed that reverses the tsunami?
Get in touch
Let’s start a conversation…