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Author: Nyrie Roos

covid19businessamplification / Articles posted by Nyrie Roos

3 “Not So Average” Marketing Tips

While 2020 been extremely difficult for many businesses, some continue to thrive despite the extraordinary challenges we have all faced.

It’s NOT business as usual and we can’t carry on as such.

Instead, we need to take action and adapt, which is the cornerstone of any agile business leader these days.

And so I decided to write this article, in order to share the 3 most important actions you can take – right now – to succeed and continue success into the New Year.

Before I share these 3 crucial tips, I want to mention that industry doesn’t matter.

And I’ll give you a few examples why…

EXAMPLE #1

In April this year, we generated a 280% ROI (while scaling budgets) for a chain of hairdressing and beauty salons on the Gold Coast and in Brisbane. They jumped to ecommerce.

It was their biggest sales month in the companies history.

EXAMPLE #2

We have a client in the hospitality industry, that saw lead costs drop by 45%…at a time when people couldn’t dine out!

EXAMPLE #3

We initially experienced a large drop in sales for an apparel brand, only to see an aggressive 500% ROI after pivoting our approach in response to the changes and challenges they were faced with.

Furthermore, we’re now seeing an 800% ROI for this brand since the beginning of April, selling luxury apparel into heavily quarantined cities.

We’re generating nearly 3x more sales for this brand, in the middle of the biggest marketing challenges we have ever faced.

TIP #1 – DON’T CUT YOUR ADVERTISING BUDGETS

Why?

Because internet traffic is exploding and will continue to grow.

Facebook online shopping has increased by 32% across all markets.

And advertising is getting cheaper.

For the first time in a decade, the cost to advertise on Facebook is actually decreasing!

And your competitors are cutting budgets. They’re spending less. They’re dropping out!

If you cut your budgets now, you’re preemptively reducing sales and cashflow.

And your growth will STALL over the next two years during recovery.

TIP #2 – DON’T CUT YOUR ADVERTISING BUDGETS

If there’s one thing standing between you and your ability to succeed.It’s your ability to connect with your customer’s current emotional state.

Now is the time to be REAL. To be AUTHENTIC….and GENUINE.

We all feel vulnerable and exposed. And that’s ok!

So open the door.

Peel back the curtains.

Take your customers behind the scenes, and relate to them.

Now is the time to dig deep. Really think about your customers and their current needs not only now but into the New year.

This simple approach has achieved record-breaking returns for several of our clients.

Think about the following questions:

  • What can your business do to demonstrate you genuinely understand what your customers are going through?
  • How can your business naturally fit into the new normal?
  • What’s the best way to convey this, empathetically?
  • How can your product or service make your customers feel better?

Answer these questions and develop your own unique messaging around them.

CONCLUSION

In conclusion, the times ahead may and will be tough…but extraordinary times call for extraordinary measures.

It’s not business as usual, so plan accordingly and take action within your business.

If you need help adapting your marketing in the age of coronavirus we should talk.

We’ve got a plan to help you succeed.

So go ahead, ask us anything. Let’s collaborate and make it through this together.

Good luck out there…and stay safe.

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What’s The Difference Between Social and Digital Marketing?

Social media has become an integral part of digital marketing for business and digital marketing agencies, but engaging in social media activity alone is not the same as delivering a digital marketing campaign. Although the terms Social Marketing and Digital Marketing are often used interchangeably, they are, in fact, two very different things, and understanding this difference is the key to building a rounded marketing strategy.

What is social marketing, and why is it different from digital marketing?

The key to understanding the difference between social media marketing and digital marketing is to realize that social media marketing is a component of digital marketing and not a separate thing.

Whereas digital marketing encompasses the use of all digital channels for marketing purposes, social marketing focuses solely on the use of social media alone.

The key differences between social and digital marketing

Side by side, social media, and digital marketing may have similar goals, but they differ in several core areas, as summarized by the table below.

Social Marketing Digital Marketing 
Focus  Reaching and engaging with social media users. Reaching a target audience through a number of different channels.
Channels used  Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, TikTok, etc. Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, TikTok, etc.
Reach  Narrow Wide
Speed Fast Slower

Focus

The most apparent difference between social and digital marketing is their focus. Whereas digital marketing has a broad focus, encompassing multiple marketing channels, including social media, social marketing has a much narrower focus, aiming to engage with social media users alone.

Channels used.

In social media marketing, the marketer uses social media channels to engage with social users. In contrast, during digital marketing, the marketer can use multiple channels, both on and offline, to reach their target audience. Digital marketing can still make use of all of the social media channels.

Reach

The reach of social marketing can vary tremendously, depending on the following of each social platform. Still, it is inevitably limited by the restrictions of the channels themselves and the number of people who use them.

Digital marketing, on the other hand, has a far wider potential reach as it is not confined to the use of social media channels alone and so can make use of more diverse channels with a broader reach.

Speed

Social marketing is one of the most rapid marketing tactics because social media itself has an incredibly engaged audience and a speedy content timeline. The speed of social marketing can work in its favor in instances when brands or businesses want to disseminate information to their followers quickly, but it can also work against them, requiring incredible upkeep and a constant supply of engaging content to stay relevant.

Comparatively, digital marketing often appears much slower than social marketing. This difference is due to some of the marketing channels taking longer to show results.

Which is better – social marketing or digital marketing?

Social media marketing is now widely considered essential for virtually every business or service, allowing them to engage almost instantly with their target audience, customers, and stakeholders. However, it’s important to remember that although social media may be swift, not all channels are created equal, and not all audiences use social media, which is where digital marketing comes in.

Digital marketing allows for the creation of far more diverse integrated digital marketing campaigns, as marketers are not restricted to the use of social media channels alone. An integrated digital marketing campaign can span multiple marketing channels, including social media, to increase your reach and allow marketers to vary your marketing message depending on which audience is likely to see it and their needs.

A typical integrated digital marketing campaign performed by a Chicago digital agency might include:

  • Organic search marketing to improve your organic reach
  • Paid search marketing to ensure that you appear for targeted search results
  • Social media marketing to reach your social media following and target social audience
  • Email marketing to reach your subscribers
  • Content marketing to bring potential online customers to your website

Choosing the right marketing strategy for your business

Here at Explosion Marketing, we are an experienced Australian digital marketing agency specializing in delivering data-driven decisions to help your business grow. Whatever your goals, we have a tribe of creative minds waiting to provide you with insightful strategies, sophisticated design, and impactful digital experience that will allow you to exceed your expectations. To find out more about what we do and how we can help you to choose the right marketing strategy for your business, get in touch with us today by emailing us at support@explosionmarketing.com.au or by giving us a call at 0439 558 606.

There are two great days in a person's life - the day we are born and the day we discover why.

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How to avoid Digital Marketing Scams

You only need to look on your social media platforms and you’ll see Digital Marketing Agencies (and also a bunch of scammers) are making false and misleading claims about digital services and packages that promise to provide instant business leads and revenue in an instant.

THESE SERVICES AND PACKAGES DO NOT WORK!
Let’s tell you why!

If you think that these “insanely innovative techniques” that have apparently NEVER been seen before are going to suddenly increase your business and generate hundreds of leads per week, you are going to be VERY disappointed.

Like you, we’re fed up with the misleading marketing ads and promotions promising;
• 50  leads per week from Facebook for free;
• Their “unique and proven” system that will increase your business by 300% in 90 days!
• You only have to work 10-hours per week to earn 130K; or
• Earn passive income without lifting a finger.

DO NOT BE FOOLED.
These services and packages ARE NOT what they seem, and WILL NOT work the way they are being marketed and sold to you. They are a total scam!

The ONLY THING they do is confuse the market, wasting your time and money, and set false expectations for reputable digital marketing companies who genuinely care about providing quality, long-term business growth programs. They are simply the “cancer” of the marketing world.

Digital Marketing works EXTREMELY well IF you are prepared to dedicate time, effort, and money!

If you REALLY want to achieve results using Social Media and Digital Marketing, avoid the “get rich quick” offers.

Dedicate your effort to building your business brand, growing an audience, and turning traffic into leads with creative sales conversion campaigns.

Start Here!

1. Get working on your brand by downloading our free Brand Strategy Guide.

2. Learn how to implement a Content Marketing Program.

3. Download our free guide: How to implement a Digital Marketing program.

4. Ask our team to design and build your Digital Marketing Campaign.

IGNORE the false adverts promoting fake get-rich-quick webinars and offers!

Call for some advice on +61 439 558 606 or email support@explosionmarketing.com.au
or perhaps subscribe to our Newsletter below.

Has this been a light-bulb moment for you?

Does Business Branding Matter?

What is branding?

Your brand is much more than a cool logo, it’s how other people perceive your business.

Your brand is the cohesive combination of design, language, storytelling and experience. Together they combine to evoke a feeling – “the vibe” – with your target audience, to influence them to engage with your brand and ultimately buy from you. Whether you’ve thought about it or not, you have a brand.

A strong brand is a congruent tone of voice, design, strategy, people, environments, touch points, ‘call to actions’ and customer care.

Your brand is your promise to solve a problem so always remember to:
• Be consistent
• Be cohesive
• Have clarity

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Why care about branding?

With millions of businesses trying to get noticed online and offline, having a strong brand has become crucial to differentiate your business from your competitors.

With this increased competition, products and services can often have limited life cycles, however brands can last for a very long time. Your brand can pivot to meet the market, if managed and designed with longevity in mind.

There is no point having a great product or service if your visual communication fails to connect your visitor with your messaging. Branding is the key tool for connecting all your communication touch points and giving clarity to your offers.

Is branding important for your business?

Many new businesses go to market with an idea, not with a brand.

The idea can be challenging to explain to others. You may think everyone should understand it as you do, but often they don’t, so branding is critical for communicating and connecting your idea with your audience.

When branding is done well, it can…
• Help you stand out from your competition
• Increase the perceived value of your offer
• Connect with your prospects emotionally
• Boost credibility and trust levels
• Have your business be: first in mind
• Motivate customers to buy
• Cement customer loyalty and retention

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What’s brand Identity?

Just like your personality makes you unique, your brand identity is the unique tangible personality of your business that sets you apart from your competition.

The appearance of your business matter – brand identity is the visual impression you leave with your customers every time they interact with your brand online or offline.

Visual brand identity is the unified visual design message or visual vocabulary of your brand that needs to communicating effortlessly across all your marketing touch points including: your logo, color palette, typography, imagery, packaging, website, social media, and all other visual elements in your business.

These visual cues are designed to clearly communicate your brands values and they can subconsciously affect how your customers views your business from your relevance, to your perceived value and your trustworthiness.

Creating your brands visual identity.

Research and strategy comes first, then the design phase comes next, so you need to be clear about your brand’s voice and mission before you create your brands visual identity.

The strategy phase doesn’t need to be a drawn out process. Some of the bigger agencies want you to believe it is so they can justify their high price tag to produce a ‘brand strategy’ document. In my opinion many brand strategy documents are overpriced, overworked multi page documents that are full of buzzwords, fluffy wanker branding jargon and basically stuff that you do NOT need in a small business!

What your designer really need to know…

All your designer really needs to know before they can create the visuals of your brand identity, is the following foundational questions, plus a few others, however these are the main questions:

Describe what your business does and what is the purpose of your brand?
What problem does your brand solve?
Who are your targeting with your brand? (Age, Gender, Profession, Geographic location, Socioeconomic status, Frustrations etc.)
Describe your brand values and what your brand should represent. (Provide 3-5 words for how you want to be remembered.)
Describe the feeling you want to evoke from your target market with your brand.
Describe your objectives for your brand.
Where do you see your brand in 5 years from now?
Answer those questions and your designer should be ready to bring your brand identity to life and translate who you are as a brand into a series of design assets you can use across your products / services and marketing material.

Engage a design team that has a proven track record and can get to the heart of your brand quickly. The right team will create unique visual design solutions that align with your brands values, reflects your brands mission and appeal to your target market.

All of the key branding design elements can eventually take the form of brand style guide. This is a tangible document that will help unify your message on and offline. We will explore this in detail in our next blog post on this 3-part branding series.

Branding Explosion Marketing

What’s in a successful brand Identity? 

A simple logo alone does not make for a strong brand identity. Your brands identity needs to be a series of thoughtfully researched and designed elements that are designed with purpose with the following in mind;

• Be Distinct: Designs that stands out among competitors.
• Be Memorable: Designs with strong visual impact.
• Be Scalable and flexible: Designs that can grow and evolve with the brand.
• Be Cohesive: Design assets that complement each other and are consistent.
• Be Easy to apply: Designs that are clear and easy to use across all marketing touch points.
• Be Authentic: Designs that tells your story and aren’t forced.
• Be Iconic: Create designs that can stand the test of time but can also evolve.

Tips to avoid with branding:

• Don’t give your customers mixed messages with too many design elements that conflict.
• Don’t use too many colors and don’t change colors across different touch points.
• Don’t copy your competitors aesthetics! Be original.
• Don’t lose consistency between online and offline. Send the same visual message at every touch point.

Cheap branding could cost you sales and here’s why…

First impressions matter a lot! You never get a second chance at a first impression!

When people visit your website, they will judge you on how your brand looks and feels. Having an amateur looking brand could make them think that your business is only as good as the way your brand looks, so you could be leaving sales on the table, if you don’t have the right look.

Design matters in everything we do and great design adds value. Design thinking is becoming a major competitive advantage. It’s the one tangible controllable area that can set you apart from your competition. Since design is the first thing people notice online and offline you can’t afford to cut corners.

Great design doesn’t happen in a moment, it’s a process that involves detailed research and constantly evolves, so hire a design professional that has a proven track record and only hire them if you like their folio. If their folio sucks, then there’s a good chance what they create for you will also suck.

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Conclusion:

Look at branding as an investment in your business, especially when you’re established and making profit.

A lot of businesses pivot over time, so every two years at least, you should ask yourself if your branding is still relevant and congruent with your business and brand’s values. Does it appeal to your target market today?

Killer Tip: Survey your paying customers and ask them what they think of the look of your brand and what it means to them. Then when you change the look of your brand. You can let them know that you listened to them and that influenced the new look.