Coyote

explosion marketing background-branding page Enough false claims by digital agencies?

Enough cookie cutter formulas?

Had ENOUGH? Enough hype about shiny objects?

Brand Strategy

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Brand Strategy

Creating an engaging and
memorable online brand experience.

Brand Design

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Brand Design

Why they should do business with you?
Why they should buy your product?
Why they should care.

Personal Branding

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Personal Branding

Be bold, express who you really are and own it.

Design & Print

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Graphic Design & Print

Bringing your brand to life

If you’ve been promised the world, and invested thousands of dollars in agencies…

Only to be disappointed with results that flopped like a dead fish, it’s time to say goodbye to cookie-cutter formulas.

See Our 7 Step Branding Process

If you’re reading this right now, chances are you’ve had a disappointing experience with an agency in the past.

Perhaps you’ve tried SEO, Google Adwords, Linkedin, Facebook ads, sales funnels and automation.

Yet your business is still not where you want it to be.

We see it all the time.

For instance, John is in the finance industry and invested tens of thousands of dollars with an agency
to run some Facebook ads into a funnel.

Yet it was formula based, which doesn’t work for industries which require a high level of trust.

This is the Biggest Problem With
Digital Marketing Today

There’s no research of your analytics, average customer value, and competitors.

There’s no time taken to get inside the head of the business owner. To understand your vision. Your drive. Your thinking – and where you want to go.

There’s no investigation into what’s going on inside the head of your client, in order to create a compelling offer.

This works fine for the agency, but not for the client because…

Not All Businesses are the Same

Helping you manage your most valuable asset

Find Out More

And if you don’t lay the groundwork,
you’ll end up…

• Advertising on Facebook when you should be on another platform.
• Investing way too much time on social media branding.
• Blasting your list with annoying emails.
• And bottom line, using a hammer to cut down a tree instead of a saw.

Get a Complimentary Marketing Gap Discovery Session

That’s why we created Explosion Marketing, an elite team of advanced digital marketers
who don’t just give you one piece of the jigsaw puzzle,
but take a wholistic view of growing your entire business
which gets results like this…

Praise From Our Clients

We needed to get our website, SEO and Facebook sorted for Sofitel and the tracking and analytics, and Nyrie delivered as promised in us achieving this for us. Now we can track what we need to and performance is increasing all the time.

- Marketing Manager, Sofitel Noosa

My team and I worked with Nyrie and her team to have our website redeveloped. Not having done one for a while, we really needed some great guidance. We are delighted with the outcome. Nyrie’s greatest attributes are her responsiveness, patience and flexibility

Dominc Siow - CEO, EQ Strategist

Nyrie Roos is an exceptionally talented marketing professional. She has very in-depth knowledge of all aspects of digital marketing and SEO. We are in a highly competitive retail design industry and she consistently delivered on what was promised and increased our client leads. I have no hesitation in recommending Nyrie’s services.

Amanda Lutvey - Owner, Career Culture Club

My online enquiry and phone calls has increased by over 50% and these clients are targeted, paying customers who want instant results. My company has enjoyed the benefits of greater revenue and more exposure in my niche industry.

Chris McKirdy - CEO, SAC Import Clearance

Explosion Marketing helped us get 3432 people to sign up to our database at an average of 80c per click, for our restaurants and dining venues in Sydney. They made sure we got the best use out of our spend and saved us a lot of money while increasing our conversions.

Grant Lewers - CEO Marketing, Kengsington Street Restaurants

Nyrie Roos is an exceptionally talented marketing professional. She has very in-depth knowledge of all aspects of digital marketing and SEO. We are in a highly competitive retail design industry and she consistently delivered on what was promised and increased our client leads. I have no hesitation in recommending Nyrie’s services.

Gordon Simmonds - Owner, ID Solutions Design
View More Praise

The reason we succeed where others fail is because every client gets taken through the “Sherpa Model”…

Step 1

Research & Diagnosis

Like a good doctor, before making a prescription we will execute our 360 degree Brand Design Process and review everything including:

  • Your target market
  • What’s worked and failed in the past
  • The marketing assets at your disposal
  • Competition
  • Domain age
  • Repurchase frequency
  • Lifetime value of a client
Step 2

Strategy

You wouldn’t use a hammer to cut down a tree.

Or a saw to bang in a nail.

Likewise, before executing any tactics it’s critical to identify what digital marketing tools are required to get the job done of growing your business…

Our strategy document is thorough. At XX pages, we map out your positioning, goals and vision while taking into account the terrain of the current marketplace.

The end result: a step-by-step game plan to take your business from where it is, to where you want it to be.

some Brands we’ve worked with.

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Step 3

Messaging

This is a critical part of the equation because it will make you stand out from your competition, so you can…

[green light] Start charging what you’re worth, and

[red light] Stop being a commodity in the marketplace.

Make no mistake – the right message with the right offer, combined with a marketing flow which creates trust, will change the nature of your business – and ensure a steady flow of reliable leads hits your inbox.

Get a Complimentary Marketing Gap Discovery Session
Step 4

Design

It’s time to bring your vision to life. Here’s where you’ll see the creative for your web site, banners for your emails, and Facebook ads.

This is the most exciting part of the process. Most people don’t realise what’s missing until they see an ‘original recipe’ design based on a thoroughly researched client persona.

Step 5

Execution

Most agencies start here, however you’ll have a major advantage as you’ve laid the groundwork before initiating the initial promotions and campaigns.

We usually begin small, as it’s best to execute fewer campaigns well.

Then we use the initial feedback to refine the process. Following this, additional strategies are bolted on and we scale up to the next stage.

Step 6

Project Management

To ensure the process runs smoothly, we manage the entire process for you including Facebook advertising, social media marketing, content marketing, SEO and SEM, Google Adwords and optimised website design mixed with intelligent marketing automation.

The software we use also makes it easy for you to keep track of where each stage of execution is at, and contribute effortlessly – without a sea of confusing emails going back and forth.

Step 7

Measurement & Review

There’s nothing more important than getting a return on investment, which is why we measure both short and long term objectives.

This ensures your prospects are receiving the right message at each stage of the customer journey, and we don’t waste money or resources.

It also allows us to remain flexible, so we can adjust the approach based on the feedback received from the marketplace.

Most clients work with us over a minimum of a 6–12-month period. Others stay with us for years. In fact, our average client is onboard for [AMOUNT OF TIME HERE].

The investment is a fraction of the cost you’d pay someone inhouse, and we bring an entire team to the table with far more experience.

Over this period, we’ll develop an omni-channel strategy and get you speaking the right language across all your marketing touchpoints.

Via our proven systems and processes, you’ll begin connecting with your customers at the right time, on the right channels, and with the right content to get quality leads and sales.

Most importantly, if we recommend it – we have implemented it.

From Facebook advertising, social media marketing, content marketing, SEO and SEM, Google Adwords and optimised website design mixed with intelligent marketing automation, we’ll find the smartest path to support you in reaching your destination.

See Our 7 Step Branding Process

As you can see from the testimonials on this page, the marketing strategies we’ll execute for your business are among the most powerful and effective in the world.

What we put in place can transform your business forever, as it has for many others.

And I can promise you:

You’ll get a vision for your business that really opens up your eyes.

You’ll get to work with someone who listens.

And you’ll get to work with a flexible team who will work with you to make that vision a reality.

What’s more you’ll be guided every step of the way with evidence based digital strategies, including a 6 month multi-channel game plan.

However this isn’t for everyone.

It’s only for business owners who are truly serious about climbing the digital marketing mountain, and taking the required steps to reach the top.

We’ll take on the majority of the load, however we are only interested in dealing with those who are dedicated and committed. So please go into this adventure with your eyes open.

If you feel like it’s a good fit, I can promise you we will work with you to transform the way your business operates.

I look forward to chatting with you soon. I know it will be one of the most enlightening sessions you’ve ever had, and I can’t wait to share the strategies we can use to grow your business.

See Our 7 Step Branding Process

How Explosion Marketing Helps You
Scale the Digital Marketing Mountain